If your business supplies products or services via a physically visit-able shop or office then it is a local business meaning it depends on customers or clients being able to get to it and Local Search can help to drive more footfall to your business.
Local search utilises geolocation services to determine where the searcher is, geographically, and provide search results that are relevant e.g. if a user searches for “a fruit and vegetable shop near me” then Google, for example, will display the results for fruit & veg shops that are close to where it thinks the searcher is and not display results for shops that are, say, 50 miles away.
In order to show up in local searches Google, and the other search engines, need to be made aware of your geographic location, and other factors, so they can display your business when appropriate. This search engine optimisation (SEO) is done in a number of ways that include:
- NAP – Name, address and phone number
- Business reviews
- Claiming business listings e.g. Google Business Page